Profile of Deirdre

Deirdre Creative and communications specialist
17 years experience 0 projects worked Johannesburg
R500.00 /hr R0 earned
Brand MarketingDesign and Creative - GeneralDigital MarketingEditing & ProofreadingGraphic DesignWeb Design and Development

Design has evolved in the 17 years that Deirdre has been active in the field. She has spent this time crafting strong content with appealing design. Clients and employers have benefitted from her ability to encapsulate the narrative across traditional and digital media channels, ensuring that the striking designs communicate the brand’s objectives across all platforms.

 

Industry knowledge

Advert campaign management  +  Art and creative direction  +  ATL marketing  +  Brand development and management  +  BTL marketing  +  Budget administration  +  Concept development  +  Content management  +  Copywriting  +  Corporate Identity  +  Creative strategy  +  Digital marketing  +  Digital strategy  +  Direct marketing  +  Email marketing  +  Graphic design  +  Integrated financial report design and production  +  Internal communication  +  Online marketing  +  Proofreading and copy editing  +  Repro-ready production  +  Research and data analysis  +  Strategic planning  +  Supplier relationship management  +  Typesetting and layout  +  Unified communication  +  User experience and interface design  +  Visual communication  +  Web design and development

 

Tools and technology

Adobe Creative Suite, with a focus on InDesign, Illustrator, Photoshop, Acrobat and Dreamweaver (up to CC)  +  HTML and CSS  +  WordPress  +  Drupal  +  SharePoint administration  +  MailChimp  +  SurveyMonkey  +  Facebook  +  Twitter  +  LinkedIn  +  Instagram  +  Hootsuite  +  Google Analytics, Search Console and webmaster tools  +  All standard Microsoft Windows and Office Programmes  +  Mac and PC literate

Work History (0)

  • There are no activities yet.

Work Experience

  • Founder

    Marvin Creative

    11/2019 - Now

    Marvin Creative is a creative communications and design agency offering a holistic approach to brand communication. The focus is on striking a balance between medium and message to effectively communicate your brand ethos within a responsive marketplace.

  • Senior Creative & Online Editor

    Business Partners Limited

    09/2011 - 10/2019

    Act as brand custodian and project manage the creative process, ensuring all internal and external initiatives adhere to the guidelines and mandate of the company and subsidiary brands + Design, publish and distribute the company electronic newsletters and email initiatives + Design, typeset and edit the Business Partners Limited integrated annual reports and interim reports + Develop and edit copy for staff and client communication + Develop and maintain an online presence for the company and subsidiary brands, including traditional websites, online advertising and social media platforms + Maintain relationships with relevant media, service providers and internal stakeholders to oversee the creation, production and distribution of marketing collateral + Oversee the various company website’s back-end maintenance, front-end appearance, as well as manage and publish editorial content + Review, analyse and distribute reports for website traffic, email campaigns, and online initiatives + Supervise In-house designer

  • Graphic Designer

    SA Underwriting Agencies

    12/2006 - 08/2011

    Conceptualise and manage advertising and PR campaigns + Conceptualise, implement and manage internal communication, including all staff related functions + Develop and execute client related communication and media including web, print and email initiatives + Manage the company brand and marketing activities + Maintain relationships with relevant media and service providers + Supervise, train and mentor department intern

  • Senior Graphic Designer

    Computer Colour Concepts trading as C3 / AppleCart

    08/2005 - 11/2006

    Design of numerous weekly and monthly HTML email newsletters + Design printed product leaflets, fax mailers, adverts and flyers + Develop multimedia marketing material + Maintain and update the company online store and other online marketing initiatives + Supervise, train and mentor junior graphic designer

  • Communications Officer

    The Workforce Group

    09/2004 - 07/2005

    Conceptualisation and design of internal handouts + Design and development of various brand websites + Development of multimedia corporate brochures + Write, edit, typeset and layout internal newsletter

  • Communications Officer

    Business Logic

    03/2004 - 09/2004

    Client communication + Conceptualisation and design of educational and development activities for second language learners + Copywriter and sub-editor + General research

Education

  • Bachelor of Journalism

    Rhodes University

    02/2000 - 11/2003

    Majors: English, Journalism
    (3rd year specialisation: Design;
    4th year specialisation: New Media)